Reflecting the evolution of online consumer electronics media, Aradius, Inc. are rebranding as R3 Media. The change addresses the growth toward bidirectional news reporting and the growth in technology conversation, and R3 Media’s ongoing efforts to engage readers with the ethos “R3ad, R3act and R3spond”.

R3 Media comprises SlashGear, the flagship consumer electronics news and reviews site, iPhone Buzz, dedicated to developments in Apple’s iconic smartphone, Phone Magazine, keeping abreast of cellphone and carrier news, and Android Community, tracking Google’s open-source mobile platform. Each allows visitors to react and respond through comments and forums.

Today’s technology enthusiasts are looking for more than stats and figures, they want dialog about what’s happening in consumer electronics, by engaging in conversations with our readers, we’re building not only an online community but a valuable feedback resource.

R3 Media has over 1.9 million visitors monthly, and delivers independent news coverage and reviews.